Sökning: "multi-channel marketing"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden multi-channel marketing.

  1. 1. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Malin Uhlander; [2023]
    Nyckelord :omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

    Sammanfattning : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. LÄS MER

  3. 2. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Kälebo Johansson; Michelle Malmström; [2023]
    Nyckelord :Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Sammanfattning : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. LÄS MER

  4. 3. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
    Nyckelord :industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

    Sammanfattning : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. LÄS MER

  5. 4. Svenska konsumenters förtroende till okända nätaktörer : Konsumenters beteende och erfarenheter gällande näthandel

    M1-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Klara Li Wirén; Berola Shahine; [2018]
    Nyckelord :Consumere; ecommerce; consumer behavior; multi-channel marketing; trust; Consumere; näthandel; konsumentbeteende; multikanalförsäljning; förtroende;

    Sammanfattning : Med hjälp av digitalisering och IT-utvecklingen har både marknadsförare och svenska konsumenter större valfrihet och möjligheter gällande försäljningskanaler och konsumtion. Med denna utveckling har det även skapats utmaningar för såväl marknadsförare som konsumenter. LÄS MER

  7. 5. Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail

    Uppsats för yrkesexamina på avancerad nivå, KTH/Medieteknik och interaktionsdesign, MID

    Författare :Martina Jonsson; [2018]
    Nyckelord :In-store experience; digitalization; e-commerce; explorative design; product information; fashion retail; augmented reality; interaction design; interaction technology.;

    Sammanfattning : The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. LÄS MER