Sökning: "name-your-price"

Hittade 1 uppsats innehållade ordet name-your-price.

  1. 1. Name your price - a study of a pricing strategy

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Henrik Wester; Martin Persson; [2008]
    Nyckelord :name-your-price; pricing strategy; opportunism; administrative man; rationale; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : An industry in distress was the breeding ground for a noted pricing strategy, labeled name-your-price. The industry was the music industry and the pricing strategy bears reminiscence of how medieval buskers earned their living during the dark ages; by letting the customers decide how much the good was worth, embodied by a thrown coin into a hat or similar collector. LÄS MER