Sökning: "name-your-price"
Hittade 1 uppsats innehållade ordet name-your-price.
1. Name your price - a study of a pricing strategy
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : An industry in distress was the breeding ground for a noted pricing strategy, labeled name-your-price. The industry was the music industry and the pricing strategy bears reminiscence of how medieval buskers earned their living during the dark ages; by letting the customers decide how much the good was worth, embodied by a thrown coin into a hat or similar collector. LÄS MER
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