Sökning: "narrative techniques"

Visar resultat 1 - 5 av 156 uppsatser innehållade orden narrative techniques.

1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

3. 2. The Sound of Skepticism Analyzing Climate Change Denial in Swedish Podcasts and YouTube Channels

   Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

   Författare :Victoria Vallström; [2024-02-14]
   Nyckelord :denialism; climate skepticism; social movements; countermovements; digital media; digital data; computational grounded theory; topic modeling; computational text analysis;

   Sammanfattning : This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. LÄS MER

4. 3. From Bondage to Advocacy : Gender, Double Consciousness and Abolitionist Persuasion in Harriet Jacobs’ Incidents in the Life of a Slave Girl.

   Kandidat-uppsats, Karlstads universitet

   Författare :Hanna Engström; [2024]
   Nyckelord :Harriet Jacobs; Incidents in the Life of a Slave Girl; slave narrative; gender; double consciousness; abolitionism;

   Sammanfattning : The purpose of this essay is to explore how the interplay between gender and double consciousness is used as a rhetorical device in Harriet Jacobs’ autobiographical narrative “Incidents in the Life of a Slave Girl” (1861). Through a feminist theoretical lens and the concept of double consciousness I provide examples from the text illustrating Jacobs’ strategic use of different narrative techniques to convey her abolitionist message. LÄS MER

5. 4. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
   Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

   Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

7. 5. ”I just want to be perfect” : En kvalitativ komparativ textanalys av perfektionister i filmerna Black Swan och Whiplash

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Frans Jahrehorn; Rebecka Kvist; [2023]
   Nyckelord :Black Swan; Whiplash; neoformalism; perfectionism; narcissism; feminist film theory; film analysis; Black Swan; Whiplash; neoformalism; perfektionism; narcissism; feministisk filmteori; filmanalys;

   Sammanfattning : The aim of this study is to analyze how the depiction of a young male and female protagonist who persistently seek success differs and which film techniques are used to depict male and female perfectionism. Since 1989, young people, especially in the cultural sphere, have stated that they feel an increasing pressure from their surroundings and from themselves compared to previous generations. LÄS MER