Sökning: "ndividual empowerment"
Hittade 1 uppsats innehållade orden ndividual empowerment.
1. The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications
Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologiSammanfattning : Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature review: New internet technologies have altered the way brands and consumers interact with power shifting from organisations to consumers’. LÄS MER
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