Sökning: "ndividual empowerment"

Hittade 1 uppsats innehållade orden ndividual empowerment.

  1. 1. The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications

    Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Charlotte Diaz de la Vega; Madelein Fagerlind; [2011-02-28]
    Nyckelord :Social media; Online marketing; Identity conceptualisation; Extended self; ndividual empowerment; Brand interaction; Uses and gratification;

    Sammanfattning : Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature review: New internet technologies have altered the way brands and consumers interact with power shifting from organisations to consumers’. LÄS MER