Sökning: "nudge to budge"

Hittade 2 uppsatser innehållade orden nudge to budge.

1. 1. Nudge, sludge, budge eller shove? : En fallstudie av ett beteendeprojekt i Lambohov med syfte att påverka människor till mer hållbara val

   Kandidat-uppsats, Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Isadora Freberg; Albin Gustavsson; [2021]
   Nyckelord :nudge; sludge; budge; shove; beteendeprojekt; fallstudie;

   Sammanfattning : Nudging has received a lot of attention since the concept was introduced in 2008. A nudge is an element in the environment that attracts people's attention and changes their behavior but does so in a way that is not coercive. It is used as a tool to help people make decisions that benefit themselves but also society at large. LÄS MER

3. 2. Nudge to budge - social marketing in restaurants : A pilot study in Sweden

   Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Julia Thérèse Senninger; [2015]
   Nyckelord :Collaboration; communication; corporate social responsibility; hospitality; nudging; sustainable development;

   Sammanfattning : The aim of this research was to conduct a pilot study to identify if increased written communication at restaurants would affect customer and staff awareness of the restaurant’s sustainability efforts. By using before-after questionnaires among employees and customers possible changes among the two stakeholder groups be recorded. LÄS MER