Sökning: "online visual merchandising"
Visar resultat 1 - 5 av 18 uppsatser innehållade orden online visual merchandising.
1. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER
2. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Title: How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers? Purpose: The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER
3. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. LÄS MER
4. Online visual merchandising på shoppingappar : En studie om miljömässiga elements påverkan på impulsköpsbeteende
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Impulse purchases on mobile applications are an important source of income for clothing companies in today's society. Thoughtful store communication on shopping apps is therefore necessary in the competitive clothing industry. LÄS MER
5. Det fygitala intåget : En kvalitativ studie om hur olika företag i klädbranschen kan implementera fygital i sitt arbete
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Examensarbete, Programmet för Inredning- och butikskommunikation, Ekonomihögskolan Kalmar, Linnéuniveristetet. 2FE77E. VT19. LÄS MER