Sökning: "phygital"

Visar resultat 1 - 5 av 8 uppsatser innehållade ordet phygital.

  1. 1. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Gentrit Beqiri; Mathias King Lykkegaard; [2023]
    Nyckelord :Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

    Sammanfattning : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. LÄS MER

  3. 2. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andi Nur Haeriah; Chiara Jutz; [2023]
    Nyckelord :Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Sammanfattning : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. LÄS MER

  4. 3. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
    Nyckelord :Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

    Sammanfattning : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. LÄS MER

  5. 4. Den digitaliserade butiken : En studie av detaljhandelns digitala omställning

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Vilma Larsson; Malin To; [2021]
    Nyckelord :phygital; retail; phygital retail; Digifysisk; handel; digifysisk handel;

    Sammanfattning : Ur tanken att det måste vara svårt för butiker att överleva och konkurrera med en rådande pandemi samt konkurrerande e-handel växte idén till grund för denna studie. Syftet med studien är att förklara hur ett antal små verksamheter inom handel har innoverat och digitaliserat delar av alternativt hela deras affärsmodell och bedriver digifysisk handel. LÄS MER

  7. 5. Can real time data be used as an effective input for lighting control to influence human behaviour in a physical space against the backdrop of the global shift toward an experience economy?

    Magister-uppsats, KTH/Ljusdesign

    Författare :Siobhan Lawson; [2021]
    Nyckelord :phygital; experience; lighting; data; light; design; behaviour; retail; attention; ambient communication; group; lighting control;

    Sammanfattning : The use of real time data as an input for lighting control is an emerging element for designers to implement into lighting schemes but does it add any value or have the ability to influence human behaviour? The recent development in technological capabilities, the demand within the emerging experience economy and the hybridisation of digital and physical realms make this a current and relevant investigation. This study aims to understand the relationship between light and behaviour and the potential of real time data to enhance it by initiating and curating lighting effect in a physical space. LÄS MER