Sökning: "physical touchpoint"

Hittade 4 uppsatser innehållade orden physical touchpoint.

  1. 1. The Customer Journey of Electric Vehicles in The South Korean Market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Nyckelord :Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Sammanfattning : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. LÄS MER

  3. 2. Cross-Channel Integration Towards Omnichannel Retailing: A Dynamic Capabilities Approach : A case study on IKEA

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Filip Höcker; Carl-Oscar Sturén; Jacob Troedsson; [2018]
    Nyckelord :Cross-channel integration; Omnichannel; Dynamic capabilities; Electronic commerce; Capability Development; Customer Touchpoint;

    Sammanfattning : The rapidly changing consumer behaviour and the increasing demand of convenience has put pressure on corporations to utilise their various capabilities more dynamically. As a result, operating through channels that are not synergised is no longer as effective as it used to be, and businesses are struggling with combining their existing channels with the market development. LÄS MER

  4. 3. Design som engagerar : En analys av tjänstedesign och omnikanaler inom dagligvaurhandeln

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Hanna Nyholm; Amanda Åberg; [2016]
    Nyckelord :touchpoints; service design; omnichannels; customer journey; Process Virtualization Theory; Users and Gratification Theory; customer experience.; Tjänstedesign; touchpoints; beröringspunkter; omnikanaler; kundengagemang; Process Virtualization Theory; Users and Gratification Theory; kundupplevelse;

    Sammanfattning : Denna studie undersöker hur olika beröringspunkter påverkar kundengagemanget inom dagligvaruhandeln. Då trenden går mot att se till kundens helhetsupplevelse inom ett företags ekosystem snarare än det enskilda köpet blir kundengagemang och omnikanal två begrepp som kan ses som högst aktuella att studera när företag idag ska utforma sin beröringspunktarkitektur. LÄS MER

  5. 4. E-Business Models - The Physical Touchpoint of Online Retailers in Business Model Frameworks

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Verena Kitowski; George Gergi; [2016]
    Nyckelord :e-business model; retail business model; pure player; online retail; delivery; e-retailing; second touchpoint; physical touchpoint; post-purchase behavior; Business and Economics;

    Sammanfattning : The retail industry has gone through tremendous changes with the development of technology leading to a form of retailing which operates on its own grounds, online retailing. Online retailers have unique business models with different value propositions as opposed to the traditional brick and mortar retailers. LÄS MER