Sökning: "place demarketing"

Hittade 1 uppsats innehållade orden place demarketing.

  1. 1. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elin Eliasson; Karla Velasco; [2018-07-03]
    Nyckelord :overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

    Sammanfattning : With tourism being the largest industry in Europe and one of the fastest growing sectors, the importance of sustainable tourism consumption from an economic, social, cultural and environmental aspect is vital. A problem related to growing tourism is overcrowding, also known as overtourism; a relatively new phenomenon describing destinations where hosts or guests, residents or visitors are having the perception of there being too many tourists in one place. LÄS MER