Sökning: "positioning a product - case study"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden positioning a product - case study.

1. 1. Tillämpning av additiv tillverkning för framtagning av ett hållfast formsprutningsverktyg

   Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

   Författare :Ahmed Najaf; JR Pezo Salas; [2024]
   Nyckelord :Formsprutning; SLA; 3D-printning; Additiv tillverkning; Resin; CAD; Gjutform; Optimering; Produktutveckling; Konstruktion; Design.;

   Sammanfattning : Introduction: Additive manufacturing (AT) also known as 3D printing has become a more widespread technology in various industries. The manufacturing method has increased the efficiency of manufacturing industries in producing products with technically challenging properties. LÄS MER

3. 2. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Josef Mannai; Nadezda Opacic; [2023]
   Nyckelord :;

   Sammanfattning : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. LÄS MER

4. 3. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sarafat Hossain; Liana Hakobyan; [2022]
   Nyckelord :sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Sammanfattning : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. LÄS MER

5. 4. Exploring frugal innovation and its enablement of sustainable product development

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Patrik Werius; Emma Ytterström; [2021]
   Nyckelord :Innovation; sustainability; frugal;

   Sammanfattning : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. LÄS MER

7. 5. Recognizing cultural value infood : Case study of Pike-Perch in Hjälmaren & Mälaren,Sweden

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Michaela Saax; [2021]
   Nyckelord :Cultural Value; Sustainable Destination Development; Pike-Perch; Food Tourism; Brand Identitity;

   Sammanfattning :  Food culture emerges as a social culture and can be summarized through its historicaldevelopment process. The exploration of socio-cultural analysis of food with sociologicalapproaches has emerged in research due to the increased awareness of modern societies’motivations to discover other cultures through food. LÄS MER