Sökning: "pr agency"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden pr agency.

  1. 1. Defining Success: The PR Measurement Maze

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ellen Thorell; Clara Bergström; [2023]
    Nyckelord :Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Sammanfattning : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. LÄS MER

  3. 2. Den missförstådda kommunikatören : En kvalitativ intervjustudie om hur kommunikatörerna ser på bilden som ges av yrket samt hur kommunikatörer använder diskursiva verktyg för att skapa sin yrkesidentitet

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Victoria Bertilsson; Emelie Halltoft; [2020]
    Nyckelord :Communicators; Professional identity; Social identity; News media; PR practitioner; Kommunikatörer; Yrkesidentitet; Social identitet; Nyhetsmedier; PR;

    Sammanfattning : The overall aim of this thesis was to examine the development of PR practitioner professional identity. The purpose was to examine how PR practitioner reason/talks about the image of the profession and how communicators use discursive tools to create their professional identity. LÄS MER

  4. 3. Public Relations på sociala medier : En kvalitativ studie om PR-byråers effektiva kommunikationsprocess

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Fanny Höglund; Emilia Karkulahti; [2018]
    Nyckelord :PR-agencies; communication; social media; efficiency; work process; PR-byråer; kommunikation; sociala medier; effektivitet; arbetsprocess;

    Sammanfattning : Background: The technological development has made it possible for organizations and companies to communicate directly to the target group without any restrictions in time and place. Through social media, a new communication process has been developed and it is now possible to communicate directly with society through their own media. LÄS MER

  5. 4. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Nadia Bazydlo; Sofia Wallin; [2017]
    Nyckelord :Crisis management; Crisis communication; Crisis Consultancy; PR-agency; Reputation; Social Media; External support; Social-Mediated Crisis Communication Model SMCC ; Situational Crisis Communication Theory SCCT ;

    Sammanfattning : Problem  Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. LÄS MER

  7. 5. Bloggsamarbeten – En fråga om etik? : En kvalitativ intervjustudie om PR-praktiker, Bloggsamarbeten, Riktlinjer och Etik

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ebba Elfstrand; Mimmih Ljunggren; [2017]
    Nyckelord :Blogosphere; Blog cooperation; Influencer; Ethics and Moral; PR-practitioners; PRECIS;

    Sammanfattning : The media landscape is changing, the blogs has taken focus from the traditional media. The PR industry is having a hard time following the rapid development, especially developing an ethical framework. LÄS MER