Sökning: "practice-based segmentation"
Hittade 1 uppsats innehållade orden practice-based segmentation.
1. Who Am I, or Pro-Am I?: Developing a Practice-Based Segmentation Model
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Abstract: Segmentation has been a dominant tool of traditional marketing theory to understand consumer behavior. However, contemporary segmentation models are highly focused on the individual consumer and who they are in terms of demographics, psychographics and behavior, instead of what they do. LÄS MER
Resultatsidor:
1