Sökning: "practice-based segmentation"

Hittade 1 uppsats innehållade orden practice-based segmentation.

  1. 1. Who Am I, or Pro-Am I?: Developing a Practice-Based Segmentation Model

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Joakim Andersson; Måns Svenler; [2018-07-03]
    Nyckelord :segmentation; practice theory; practice-based segmentation; the Practice Portfolio; music production;

    Sammanfattning : Abstract: Segmentation has been a dominant tool of traditional marketing theory to understand consumer behavior. However, contemporary segmentation models are highly focused on the individual consumer and who they are in terms of demographics, psychographics and behavior, instead of what they do. LÄS MER