Sökning: "preferred customer status"

Hittade 2 uppsatser innehållade orden preferred customer status.

1. 1. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
   Nyckelord :preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

   Sammanfattning : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. LÄS MER

3. 2. Preferred Customer Status: Attractiveness in Buyer-Supplier Relationships

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Linus Palmqvist; Helena Beddari; [2014-12-12]
   Nyckelord :preferred customer status; customer attractiveness; buyer-supplier relationships; social exchange theory; satisfaction; trust and commitment; B2B relationships; dynamic relationship development;

   Sammanfattning : The importance of acquiring preferred customer status with suppliers has risen over the past years, as the majority of innovations in high technological sectors today come from suppliers. Coupled with this is a shift of bargaining power toward suppliers, as several segments experience mergers and acquisitions that make the suppliers fewer and larger. LÄS MER