Sökning: "product-markets"

Visar resultat 1 - 5 av 15 uppsatser innehållade ordet product-markets.

1. 1. Franchisetagares frihet att bedriva näringsverksamhet : Ett avtalsrättsligt perspektiv

   Uppsats för yrkesexamina på avancerad nivå, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Linn Stahre Friberg; [2023]
   Nyckelord :Freedom to conduct a business; freedom of contract; franchisee; franchisor; Franchise; franchising; näringsfrihet; avtalsfrihet; marknadstillträde;

   Sammanfattning : Franchisetagares underlägsna ställning gentemot franchisegivare är ett ämne som varit föremål för diskussion under de senaste decennierna. Franchising är en affärsmodell som förenklat kan beskrivas som en samarbetsform mellan näringsidkare där franchisetagare, mot ersättning, får nyttja ett av franchisegivaren etablerat och beprövat affärskoncept. LÄS MER

3. 2. Multiple Sides, Multiple Challenges : The Need for a Uniform Approach in Defining the Relevant Product Market in Abuse of Dominance Cases on Multi-Sided Markets

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Juridiska institutionen

   Författare :Jacob Giesecke; [2018]
   Nyckelord :Multi-sided markets; multi sided markets; multisided markets; two-sided markets; two sided market; multi-sided platforms; platform; platforms; abuse of a dominant position; google shopping; google search; market definition; relevant product market; google; flersidiga marknader; tvåsidiga marknader; missbruk av dominerande ställning; dominans; marknadsavgränsning; relevant produktmarknad; plattformar; google search; google shopping; google;

   Sammanfattning : The study shows that multi-sided markets pose difficulties when the relevant product market is to be defined. These difficulties pertain to two questions. The first question is whether one or several markets should be defined. In this regard, it is not easy to extract a coherent method from the cases examined. LÄS MER

4. 3. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Rebecca Nilsson; Christa Alanko; [2018]
   Nyckelord :Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

   Sammanfattning : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. LÄS MER

5. 4. What Goes Around Comes Around - A Quantitative Study of Swedish Consumers’ Attitudes Towards Sustainable Consumption Models

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lina Öberg; Michelle Bergsell; [2018]
   Nyckelord :Sustainable Consumption; Circular Economy; Shared Economy; Product- Service Systems; Environmental Concern; Business and Economics;

   Sammanfattning : Aim and Purpose: The aim with this thesis was to provide answers to the two research questions: “Which of the four consumption models (“Circular economy”, “Shared economy”, “Environmentally friendly”, and “Conventional”) do Swedish consumers prefer, in relation to different product markets and product categories?” and“Are there any distinctive demographic segments among consumers preferring a specific consumption model? In that case, which ones?”. The purpose of this thesis was to facilitate easier ways for consumers and practitioners to act more sustainably in the marketplace. LÄS MER

7. 5. Identifying firm-level costs in District Heating when firms can endogenously exploit variation in competitive intensity across product markets

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Joakim Hiramsson; Fredrik Nihlmark; [2016-06-30]
   Nyckelord :Competition; District heating; Price regulation; Strategic behavior; Cost allocation; Matching algorithm.;

   Sammanfattning : Price constraints in the Swedish district heating (DH) market were removed in 1996 and since then there has been an ongoing debate about whether price regulation should be re-introduced or not. One of the problems for policy makers is that they have lacked important economic measures such as reliable data on firm-level costs. LÄS MER