Sökning: "purchasing behavior"
Visar resultat 1 - 5 av 29 uppsatser innehållade orden purchasing behavior.
1. Val av prioriterad leverantör vid köp av komponentdelar: en studie av industriellt köpbeteende inom svensktillverkningsindustri.
Y-uppsats, Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industriell marknadsföring och e-handelSammanfattning : Denna studie syftar till att identifiera hur valet av prioriterad leverantörsker vid köp av komponentdelar hos stora företag inom den svenskatillverkningsindustrin. Rapporten är avgränsad till komponenter som är kananses vara kritiska ur försörjningssynpunkt för inköparen. LÄS MER
2. Ungdomlig ålderdom - hur modeföretag marknadsför sig bättre hos äldre kvinnor
Magister-uppsats, Högskolan i Borås/Textilhögskolan (THS)Sammanfattning : When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. LÄS MER
3. The impact of brand on Thai female consumer in purchase decision of foreign makeup product
Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Date: 2009-06-02Program: International MarketingAuthors: Anantaya Ponbamrungwong & Sirada ChandsawangTitle: The impact of brand on Thai female consumer in purchase decision of foreign makeup productResearch Question: Does brand equity affect Thai female consumer in foreign makeup product purchase?Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. LÄS MER
4. E-commerce : A study on women's online purchasing behavior
Kandidat-uppsats, Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : AbstractKey words:E-commerce, women, online purchasing behavior, online shopping, Internet shoppingPurpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel for home textile and decorations. LÄS MER
5. Varför betala?: En uppsats om varför vissa betalar för musik och andra inte
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The end of the 20th century brought a dramatic change to the music industry. The then predominant models for music consumption and sales were forever altered when the possibility to distribute music over the internet emerged. It has now become evident that it is virtually impossible to stop the distribution of digital music files. LÄS MER
