Sökning: "repeat purchase"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden repeat purchase.

1. 1. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Chinonso David Ozioma; [2023]
   Nyckelord :;

   Sammanfattning : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. LÄS MER

3. 2. The influence of nutrition labeling on food packaging : A qualitative marketing research on healthier purchasing decisions by Millennials influenced by front-of-pack nutrition labeling

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Rose Joline van den Bosch; [2020]
   Nyckelord :Front-of-Package Nutrition Labeling FOPNL ; Millennials; Healthy Food; Purchasing Decisions; Food Labeling.;

   Sammanfattning : Background:                Diseases caused by nutrition-related factors are globally increasing. Consumers can use help making healthier food choices. Nutrition labeling, front-of-pack, in particular, is reviewed as an important policy tool to assist consumers in this matter. LÄS MER

4. 3. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Elin Jonsson; Petronella Källström; Emma Wallander; [2019]
   Nyckelord :e-commerce; e-loyalty; e-trust; e-satisfaction; perceived value; e-retailers; e-commerce market; purchase intentions.;

   Sammanfattning : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. LÄS MER

5. 4. Smart Shopping Cart : Automatisering av handelsprocessen vid fysiska butiker, teknisk innovation

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

   Författare :Mujtaba Aldebes; [2018]
   Nyckelord :innovation; communication; smart shopping cart; innovation; kommunikation; smart kundvagn;

   Sammanfattning : Stölder och snatteri är ett stort problem för fysiska butiker, dessutom marknadsutvecklingen för e-handel är avgörande för fysiska butikernas framgång och lönsamhet. Allt mer pengar investeras i säkerhetslösningar, väktare och personal Målet med den här kandidat-uppsatsen har varit att utveckla en produkt för ett modern och innovativt smart kundvagn. LÄS MER

7. 5. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Kristofer Börjesson; Peter Szigeti; [2016-09-21]
   Nyckelord :groceries; groceries online; e-grocery; e-commerce; e-satisfaction; customer satisfaction; e-loyalty; customer loyalty; repeat purchase; attitudes; stress; quality; time; price; variety; recovery; influencers; abandon;

   Sammanfattning : Groceries online (E-grocery) is a growing market, however, many of those that have tried the service abandon it shortly thereafter. Most research surrounding e-grocery focuses on why consumer begin purchasing and why repurchases occur, however, there is a lack of studies regarding why consumers abandon purchasing. LÄS MER