Sökning: "selection of foreign markets"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden selection of foreign markets.

1. 1. Staffing policies of Swedish MNCs: case studies of motives, processes and factors influencing selection decisions of managerial positions for foreign markets

   D-uppsats, Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industriell marknadsföring och e-handel

   Författare :Josefin Wäppling Bernárdzon; [2010]
   Nyckelord :International Business; International Human ResourceManagement; IHRM; Human Resource Management; HRM; Globalstaffing; Staffing policies; Staffing strategies; Strategicinternational staffing; International managers; Factorsinfluencing selection decisions; Selection processes; Motivesfor international transfer; parent-country nationals; PCN; third-country nationals; TCN; host-country nationals; HCN; Swedish multi-national companies; Swedish MNCs; IKEA; AtlasCopco; SKF; Sandvik;

   Sammanfattning : In today's global economy, the area of International Human ResourceManagement has gained increased interest due to the significance of having'the right people at the right place' in order to gain a sustainablecompetitive advantage. The purpose of this study is to investigate thestaffing policies of Swedish MNCs for top managerial positions in foreignmarkets. LÄS MER

3. 2. External and internal factors influencing SMEs´ choice of foreign market entry mode: two case studies of Swedish companies

   D-uppsats, Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce

   Författare :Aman Haile-Mariam; [2008]
   Nyckelord :Entry modes; markets;

   Sammanfattning : Improvement in communication, faster travel and lower tariff barriers as well as other drivers of globalization have made foreign markets more accessible to smaller companies and have provided more opportunities for SMEs to go international. A major decision in SMEs' internationalization is that of foreign market entry mode selection. LÄS MER

4. 3. The Role of Culture : A Study of Swedish Companies Advertising in China

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Annina Mänttäri; Michella Al Fahel; Staffan Kollander; [2007]
   Nyckelord :China; advertising; role of culture;

   Sammanfattning : BackgroundThe Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. LÄS MER

5. 4. Swedish fashion retailers international market selection process

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Pegah Nikmaram; [2006]
   Nyckelord :;

   Sammanfattning : The Swedish fashion industry can be described as small, but yet very high competitive. Large fashion chains are taking over the market at the expense of mom & pop stores, which are constantly decreasing in numbers. Lately, many international players has entered the Swedish market and increased the competition even more. LÄS MER

7. 5. Foreign Market Analysis : Should Oriflame Enter France?

   Magister-uppsats, Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Michael Tunbjer; Marion Jarne; [2006]
   Nyckelord :Foreign Market Analysis; Foreign Market Selection; International Marketing; 5 Cs; Oriflame; Direct Sales; French Market of Direct Sales; Utländsk Marknadsanalys; Val v Utländska Marknader; Internationell Marknadsföring; 5 C; Oriflame; Direktförsäljning; Franska Marknaden för Direktförsäljning;

   Sammanfattning : The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. LÄS MER