Sökning: "sensorisk sinnes varumärkesbyggande"
Hittade 1 uppsats innehållade orden sensorisk sinnes varumärkesbyggande.
1. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. LÄS MER
Resultatsidor:
1