Sökning: "service-marketing"

Visar resultat 1 - 5 av 89 uppsatser innehållade ordet service-marketing.

  1. 1. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jongwoo Lim; [2023]
    Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

  3. 2. A Peer-fect Website Marketing Strategy

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ellen Klofsten; Märtha Sandin Värn; [2023]
    Nyckelord :P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

    Sammanfattning : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. LÄS MER

  4. 3. Fastighetsmäklaren och Gap-Modellen i praktiken : En kvalitativ studie om hur fastighetsmäklare praktiskt åtgärdar gap i kundernas förväntningar.

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Glad Isabella; Falkerhorn William; [2022]
    Nyckelord :Gap - Model; Expectations; Service quality; Service; Real estate agent;

    Sammanfattning : Abstract Background and Aim: A professional real estate agent offers a service that is constructed by the creation and maintenance of the relationship with both sellers and buyers. It's important for the real estate agent´s survival that he performs and delivers the service quality that customers expect. LÄS MER

  5. 4. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Kaja Luner; Leona Saliju; [2022]
    Nyckelord :Service Marketing; Professional Services; Professional Service Firms; Digital Marketing Agencies; B2B Service Marketing; Agency-Client;

    Sammanfattning : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. LÄS MER

  7. 5. The impact of social distancing measures on the drivers of the consumers

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Gustave GAILLARD; Baptiste Labat; [2021]
    Nyckelord :;

    Sammanfattning : Background:  Since the beginning of the year 2020 the world is facing the Covid-19 pandemic. To fight against the spread of the virus, the states have put in place more or less strict measures of social distancing. By limiting all physical interactions, the students and their need of social interactions were greatly impacted. LÄS MER