Sökning: "sexual economics theory"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden sexual economics theory.

  1. 1. Sexuell och emotionell otrohet hos studerande i Sverige

    Kandidat-uppsats, Mälardalens högskola/Akademin för hälsa, vård och välfärd

    Författare :Kim Lindén; Solin Azzo; [2018]
    Nyckelord :sexual economics theory; infidelity; gender differences; college students; desirable personality traits;

    Sammanfattning : Det har betydelse att förstå reaktioner på otrogna beteenden. Forskning visar att män upprörs av sexuell otrohet, kvinnor mer av emotionell. Skillnaderna kan med Sexual Economics Theory (SET) förklaras av olika roller i heterosexuella samspel. LÄS MER

  3. 2. Sexual Objectification of Women in Advertisements: The Influence of Consumer Attitudes on Brand Image

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Huber; Linnéa Lindgren; [2018]
    Nyckelord :Sexual objectification; advertising; consumer attitudes; brand image; Attitude-Towards-the-Ad model; Business and Economics;

    Sammanfattning : Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. LÄS MER

  4. 3. The Family Planning Programme in Rwanda : Substantive Representation of Women or Smart Economics?

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Maria Löwdin; [2017]
    Nyckelord :Rwanda; Family Planning; Sexual and Reproductive Health and Rights; Substantive Representation of Women; Smart Economics;

    Sammanfattning : The aim of this paper is to explore how the Rwandan state has motivated its increased prioritization of family planning (FP). The paper seeks to understand whether the state’s increased promotion of FP is a result of Rwanda’s strong commitment to gender equality or part of a broader development agenda. LÄS MER

  5. 4. Könsskillnader utifrån sexual economics theory och sexual double standards

    Kandidat-uppsats, Mälardalens högskola/Akademin för hälsa, vård och välfärd

    Författare :Leila Abusagr; Milica Bozic; [2017]
    Nyckelord :sexual economics theory; gender equality; sexual double standards; casual sex; gender differences;

    Sammanfattning : Sexual economics theory (SET) innebär att kvinnor kan använda sin sexualitet som resurs mot mäns materiella och emotionella resurser. Sexual double standards (SDS) innebär att män och kvinnor uppmanar män men avråder kvinnor från casual sex. LÄS MER

  7. 5. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sara Meinhardt; Annali Wallin; [2016]
    Nyckelord :consumer attitude; purchase intention; advertising;

    Sammanfattning : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. LÄS MER