Sökning: "shopping decisions retail"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden shopping decisions retail.

1. 1. Faktorer som kan påverka konsumentbeteende vid köpbeslut av modekläder på näten

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Maryam Ebeid; David Arsic; [2023]
   Nyckelord :Consumer behavior; Decision-making process The five-stage buying decision process; Online shopping; E-commerce; Fashion industry; Factors; Konsumentbeteende; Köpbeslutsprocessen; Näthandel; E-handel; Modebranschen; Faktorer;

   Sammanfattning : This study aims to explore consumer behaviors and purchase decisions in e-commerce within the fashion industry. E-commerce has grown significantly in Sweden over the past years and the fashion industry has experienced rapid growth in e-commerce, becoming an important aspect of consumers' purchasing habits. LÄS MER

3. 2. Digitala knuffar: den osynliga handen vid online handel : En fallstudie av ett ledande detaljhandelsföretag inom sport- och livsstilsmodesegmentet

   Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Tintin Lundgren; [2023]
   Nyckelord :digital nudging; retail companies; digital retail channels; digital platforms; sport and leisure fashion; Digitala knuffar; detaljhandelsföretag; digitala handelskanaler; digitala plattformar; sport- och livsstilsmode;

   Sammanfattning : Som resultat av globalisering och teknologisk utveckling genomför människor flera beslut i sina privata och professionella liv från digitala enheter. Beslutsfattningen varierar från informationsinhämtning, underhållning och framför allt näthandel. LÄS MER

4. 3. Exploring the Potential of Virtual Reality Shopping for Furniture : A Comparative Study with Web-based Retail

   Master-uppsats, Linköpings universitet/Institutionen för teknik och naturvetenskap

   Författare :Ludvig Erlander Klein; [2023]
   Nyckelord :Computer science; VR; Virtual Reality; Retail; Web shopping; User Experience; UX; Furniture shopping;

   Sammanfattning : Today there are two main ways of shopping; on a website or in a physical store, and each of them comes with its own benefits and downsides. A prototype for a store in virtual reality (VR) was created to take advantage of the unique aspects of VR, it created a shopping experience that is an improvement over web stores and has some advantages over physical stores too. LÄS MER

5. 4. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   Master-uppsats, SLU/Dept. of Economics

   Författare :Mohamad Saad El Deen; [2023]
   Nyckelord :E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Sammanfattning : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. LÄS MER

7. 5. Att göra hållbara val åt kunden i livsmedelsbutiken - en konkurrenskraftig fördel?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Emilia Brännström; Clara Eriksson; [2021-06-30]
   Nyckelord :Assortment planning; Lidl; food retail; sustainability; competitiveness; competitive advantage; choice editing; Sortimentsplanering; Lidl; livsmedelsbutiker; hållbarhet; konkurrenskraft; konkurrenskraftig fördel; choice editing;

   Sammanfattning : Background: The food industry accounts for 26 percent of the total greenhouse gas emissions and contributes to major damage to our planet while still being a necessity. Companies today are expected to take greater responsibility for the impact of their activities and a well-executed CSR work can contribute to greater values for both the company and society. LÄS MER