Sökning: "social media"

Visar resultat 1 - 5 av 3410 uppsatser innehållade orden social media.

  1. 1. Honey, did you pay the music bill? How streaming services transformed the music industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Felix Bender; Elena Salamandic; [2017]
    Nyckelord :music market; mainstream and underground record labels; digital distribution platforms; social media platforms; music streaming;

    Sammanfattning : The purpose of this study is to investigate how digitalization has shaped practices within the music industry. Although a vast body of research has unveiled significant changes in the network of market actors and practices, it has paid insufficient attention to the different strategic and operational responses from underground and mainstream market actors. LÄS MER

  2. 2. Understanding the Impact of Social Influence on Social Media Advertising: A quantitative study of social media job advertising in the clothing industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustaf Helleday; Gustav Bratt; [2017]
    Nyckelord :Social Media; Social Influence; Employer Attractiveness; Ethics; Corporate Social Responsibility;

    Sammanfattning : Social Medias are growing fast with consumers and employees shifting larger parts of their media consumption towards the new medium. This causes advertisers to follow and to spend lots of money on social media advertising to attract customers and talent. LÄS MER

  3. 3. Skydd eller kontroll? En fallstudie om framingprocesser i online communities och på ledningsnivå

    Kandidat-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Björn Kåberger; [2016-12-09]
    Nyckelord :framing; frames; online community; policy acceptance;

    Sammanfattning : The rise of internet and social media have brought an increased use of online social networksin the latest years. Today, organisational online communities are used by members to discuss,ask for help and seek like minded support. LÄS MER

  4. 4. Näthat, människa och myndighet - En explorativ kartläggning av statligt och ideellt arbete mot näthat i Sverige

    Kandidat-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Finn Palm; Carl-Marcus Trenck; [2016-12-09]
    Nyckelord :Sociala media; beteende; brottsförebyggande; broken window theory; nolltolerans; online disinhibition effect; näthat; hatbrott; förändringsledning;

    Sammanfattning : The purpose of this thesis is to map how the Swedish government, authorities and non-profit organisations work in conjunction to counteract the negative discourse that exist on the internet. To achieve this we review research that identify the psychological aspects that affect how we behave in a digital environment. LÄS MER

  5. 5. Ryktesspridning i sociala medier En diskursanalytisk undersökning av de tekniska egenskaper som påverkar ryktesspridning i diskussionsforum.

    Kandidat-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Lovisa Dahlström; [2016-12-09]
    Nyckelord :Sociala medier; affordances; kritisk diskursanalys; diskussionsforum på nätet; ryktesspridning;

    Sammanfattning : This paper is based on events where behaviors in social media result in negative consequences for individuals and society as information and rumors spread. Earlier research on rumors has mainly been focused on the characteristics of the individual that pushes them to spread rumors, this paper focuses on the technical characteristics in social media that can have an impact when information and rumor spread. LÄS MER

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