Sökning: "social media"
Visar resultat 1 - 5 av 4019 uppsatser innehållade orden social media.
- Kandidat-uppsats, Lunds universitet/Journalistik
Sammanfattning : The purpose of this study is to get a deeper understanding of how representations of the Gothenburg suburb Biskopsgården in news media affect the people who live there. In an attempt to illustrate how these representations are received and interpreted by the people in Biskopsgården we have interviewed ten people, one on one, who currently live in the area. LÄS MER
2. "Because that's not how people are"- En kvalitativ innehållsanalys om hur psykisk ohälsa framställs i spelfilmKandidat-uppsats, Lunds universitet/Socialhögskolan
Sammanfattning : The purpose of our study was to examine the prevailing norms of mental illness, and how it is portrayed in popular culture, by analyzing four selected feature films that all highlight mental illness of some kind. We have done this through a qualitative study with a thematic analysis, in which all four films have been studied thoroughly. LÄS MER
- D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning
Sammanfattning : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. LÄS MER
- Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Avdelningen för systemteknik
Sammanfattning : Sentiment analysis is a field within machine learning that focus on determine the contextual polarity of subjective information. It is a technique that can be used to analyze the "voice of the customer" and has been applied with success for the English language for opinionated information such as customer reviews, political opinions and social media data. LÄS MER
- Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)
Sammanfattning : The aim of this paper is to analyze and compare Twitter feeds of the eight political parties in the Swedish parliament, together with their party leaders, during the political summit Almedalen week 2017. The communication theories gatekeeping and agenda setting are applied to the first two research questions: How do official Twitter accounts of political parties differ from party-leader accounts when it comes to (1a) frequency and dispersion of tweets, (1b) agenda setting? How does different parties’ communication diverge regarding (2a) frequency and dispersion, (2b) agenda setting? Finally, Political personalization theory is applied to the third research question: (3) To what extent are party leaders utilized in party communication on Twitter? There are 655 identified tweets during Almedalen 2017. LÄS MER
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