Sökning: "social media"

Visar resultat 1 - 5 av 4019 uppsatser innehållade orden social media.

  1. 1. Hemma i Biskopsgården : en kvalitativ intervjustudie om mediebilder och självbilder i förorten

    Kandidat-uppsats, Lunds universitet/Journalistik

    Författare :Filippa Eckert; Elin Wieslander; [2018]
    Nyckelord :Biskopsgården; medieskugga; stigma; främlingskap; dagordningsteorin; gestaltning; identitet; journalistik; Social Sciences;

    Sammanfattning : The purpose of this study is to get a deeper understanding of how representations of the Gothenburg suburb Biskopsgården in news media affect the people who live there. In an attempt to illustrate how these representations are received and interpreted by the people in Biskopsgården we have interviewed ten people, one on one, who currently live in the area. LÄS MER

  2. 2. "Because that's not how people are"- En kvalitativ innehållsanalys om hur psykisk ohälsa framställs i spelfilm

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Felicia Gustafsson; Linda Widarsson; [2018]
    Nyckelord :Mental illness; norms; stigma; media; film; Social Sciences;

    Sammanfattning : The purpose of our study was to examine the prevailing norms of mental illness, and how it is portrayed in popular culture, by analyzing four selected feature films that all highlight mental illness of some kind. We have done this through a qualitative study with a thematic analysis, in which all four films have been studied thoroughly. LÄS MER

  3. 3. Where should your influencer marketing strategy land?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Sofie Murakas; Emmy Svedberg; [2018]
    Nyckelord :Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Sammanfattning : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. LÄS MER

  4. 4. Sentiment analysis of Swedish reviews and transfer learning using Convolutional Neural Networks

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Avdelningen för systemteknik

    Författare :Johan Sundström; [2018]
    Nyckelord :Sentiment analysis; transfer learning; domain adaption; convolutional neural networks; cnn; machine learning; word2vec;

    Sammanfattning : Sentiment analysis is a field within machine learning that focus on determine the contextual polarity of subjective information. It is a technique that can be used to analyze the "voice of the customer" and has been applied with success for the English language for opinionated information such as customer reviews, political opinions and social media data. LÄS MER

  5. 5. Almedalen 2017 : Svenska Partier och Partiledares Aktivitet på Twitter

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Författare :Hanna Burstrand; [2018]
    Nyckelord :Social Media; Twitter; Political Communication; Almedalen; Sweden;

    Sammanfattning : The aim of this paper is to analyze and compare Twitter feeds of the eight political parties in the Swedish parliament, together with their party leaders, during the political summit Almedalen week 2017. The communication theories gatekeeping and agenda setting are applied to the first two research questions: How do official Twitter accounts of political parties differ from party-leader accounts when it comes to (1a) frequency and dispersion of tweets, (1b) agenda setting? How does different parties’ communication diverge regarding (2a) frequency and dispersion, (2b) agenda setting? Finally, Political personalization theory is applied to the third research question: (3) To what extent are party leaders utilized in party communication on Twitter?        There are 655 identified tweets during Almedalen 2017. LÄS MER

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