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1. THE MARKETING ROLE OF UNIQUE CONCEPTS FOR HOTELS IN SWEDEN
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : Many hotels nowadays try to differentiate their product with a unique concept as compared to the traditional hotel product. There is an increase in the interest in hotels with unique concepts, which shows a trend among customers today asking for more than just a room. LÄS MER
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