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  1. 1. THE MARKETING ROLE OF UNIQUE CONCEPTS FOR HOTELS IN SWEDEN

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Carla Franchetti; Sofie Forsgren; [2005]
    Nyckelord :unique concepts; servicescape; post-modernism; differentiation; hotel product.;

    Sammanfattning : Many hotels nowadays try to differentiate their product with a unique concept as compared to the traditional hotel product. There is an increase in the interest in hotels with unique concepts, which shows a trend among customers today asking for more than just a room. LÄS MER