Sökning: "sony ericsson case"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden sony ericsson case.

1. Conflict Minerals and Corporate Social Responsibilities in Sweden : How do Swedish companies respond to the conflict minerals issue and what are the challenges?
Master-uppsats, Stockholms universitet/Stockholm Resilience Centre
Författare :Yumiko Tahara; [2012]
Nyckelord :Corporate Social Responsibility CSR ; Supply chain risk management; Ethical sourcing; Ethical responsibilities; Conflict Minerals; Sweden;

Sammanfattning : This study focuses on one of the emerging issues in Corporate Social Responsibility (CSR), “conflict minerals”. The discussion of the “conflict minerals” issue is that the trade of “conflict minerals”, originating from the eastern Democratic Republic of the Congo (DRC), helps to finance conflicts characterized by extreme violence including killing and rape, therefore, the downstream companies which indirectly buy these minerals should take actions (Global Witness, 2010). LÄS MER
2. Exploring Product information leaks in marketing communications and product development
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Författare :Remy Van Leeuwen; Jakub Hodbod; [2011]
Nyckelord :Marketing communications; Product information leaks; New product development; Explorative study; Viral marketing; Management of enterprises; Företagsledning; management; Business and Economics;

Sammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of Product information leaks and to address whether it can be used as tool in marketing communications and new product development. Methodology: This qualitative exploratory study has studied the phenomenon product information leaks using two case studies (Apple iPad and Sony Ericsson Xperia Play) from the telecommunications and gaming industry. LÄS MER
3. Managing aesthetics as open innovation practice : The case study of color and design choice for designed technical product
Magister-uppsats, Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad
Författare :Sadia Jabeen; [2010]
Nyckelord :innovation; innovation management; open innovation; designed products; color and design choice; virtual customer environment;

Sammanfattning : The purpose of this study is to explore and elaborate how firms are managing aesthetic with color and design choice as open innovation practice and explore its applicability in various sectors. Two research questions are addressed:How is aesthetics with color and design choices managed by firms using open innovation practices? Can aesthetics with color and design choices be managed as open innovation practices for all kinds of technical designed products? The study is based on a case study combined with survey method which constitutes a combination of quantitative and qualitative research for conducting productive research. LÄS MER

4. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB
Master-uppsats, Lunds universitet/Förpackningslogistik
Författare :Magnus Fagerlund; Jonas Körner; [2010]
Nyckelord :packaging logistics; standardisation and adaptation.; packaging strategy; packaging portfolio; Technology and Engineering;

Sammanfattning : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. LÄS MER
5. Asian multinational Companies’ Co-Branding as Brand Strategies
Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)
Författare :Yong Chul Choi; [2009]
Nyckelord :co branding; brand strategy; Asian companies; co-branding;

Sammanfattning : Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. LÄS MER