Sökning: "sport fan"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden sport fan.

  1. 1. Formula 1 Drive to Thrive - How to Handle Success

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karol Gasienica; August Ström; Cornelia Biller; [2024]
    Nyckelord :Formula1; business case; success; brand identity; community management; Business and Economics;

    Sammanfattning : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. LÄS MER

  3. 2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  4. 3. Does your gender impact your experience inregulated esports communities? Analyzingexperiences and contributions from participants inan esports Discord server

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Lucas Eliasson; [2023]
    Nyckelord :Esports; Esport; Gender; Hostility; Discrimination; Discord; Online; Video games; games;

    Sammanfattning : With the growth of esports in recent years, it has become important to study different aspects of thedigital footprints that come with it. Esport is a form of sport competition using video games whereplayers or teams compete against each other using certain games in a competitive environment,governed by rules and regulations. LÄS MER

  5. 4. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
    Nyckelord :Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. LÄS MER

  7. 5. “Kom här min tös, så kommer du förstå” - En kvalitativ undersökning om kvinnliga Malmö FF-supportrars interventioner i ett mansdominerat fält.

    Kandidat-uppsats, Lunds universitet/Sociologi

    Författare :Simon Nylander; [2022]
    Nyckelord :Fotbollssupportrar; Manlig hegemoni; Symboliskt kapital; Revolterande strategier; Mansdominerat fält.; Social Sciences;

    Sammanfattning : Both football and football fandom is historically male dominated. Female fans in football are a minority in all aspects of the sport and its surroundings. This study aims to analyze how female football fans cope in the heavily male dominated space of the football arena crowd. LÄS MER