Sökning: "sports marketing"
Visar resultat 1 - 5 av 186 uppsatser innehållade orden sports marketing.
1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER
2. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR
C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER
3. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER
4. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER
5. El-Vinsch : För sporter
Uppsats för yrkesexamina på grundnivå,Sammanfattning : The electric winch for sports is a product that is relatively new to the market with a few different variants to choose from. The electric winches can be used for many different things such as wakeboarding, foil, snowboarding, skiing, surfing and much more. LÄS MER