Sökning: "strategic communication ngo"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden strategic communication ngo.

1. 1. A non-governmental organization’s communication for social change: a qualitative case study of Kvinna till Kvinna

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Elsa Bergh Brorsson; [2022]
   Nyckelord :non-governmental organization NGO ; external communication; women’s rights; political challenges; communication for development and social change CDSC ; strategic communication;

   Sammanfattning : This study investigates how the non-governmental women’s rights organization Kvinna till Kvinna structures their external communication to raise public awareness in Sweden of issues important for social change; and in what way strategic communication is used in this process in order to cope with contemporary challenges. A qualitative research approach is applied to create an in-depth understanding of this. LÄS MER

3. 2. Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Allan Su; Stefanie Wolff; [2017]
   Nyckelord :Brand hostage; reputation; reputational battle; NGO; NGO campaigns; Business and Economics;

   Sammanfattning : Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. LÄS MER

4. 3. Making sense of strategic communication from an organizational culture perspective : a case study of a French NGO dedicated to water protection

   Master-uppsats, SLU/Dept. of Urban and Rural Development

   Författare :Laura Anty; [2017]
   Nyckelord :strategic communication; environmental communication; sense-making; organizational culture; environmental NGOs;

   Sammanfattning : Problem statement: According to Hansen and Cox (2015), there is a current need to comprehend the underlying reasons why strategic communication is interpreted the way it is by environmental practitioners. The present thesis is an attempt to answer to this knowledge gap by offering insights on an NGO informing and educating people to protect water. LÄS MER

5. 4. Externkommunikation och värdegrund. En studie om en ideell organisations genusmedvetna kommunikation på Facebook

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Sara Astner; Elin Nyström; [2016]
   Nyckelord :Ideell organisation; digital kommunikation; genus; feminism; inramning; stereotyper; Social Sciences;

   Sammanfattning : The purpose of this study is to examine how one non-governmental organisation (NGO) through its digital communication on Facebook constructs the image of women, and how it frames problems and solutions associated to women’s liberation. Since an increased number of NGOs have now an outspoken ambition concerning gender equality, this study intends to determine and discover whether their communication is consisted with the expressed values. LÄS MER

7. 5. Agenda-setting of the truth behind the pineapple production in Costa Rica: A Minor Field Study of the communication strategies of a rural opposition movement

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Johanna Niva; [2016]
   Nyckelord :Social movement; online mobilization; strategic communication; ICT; C4D; ICT4D; Pineapple industry; Costa Rica; environmental issues; Agenda Setting.; Social Sciences;

   Sammanfattning : This thesis is a result of a Minor field study, which was carried out in Costa Rica during two months between March 25th and May 27th in 2014. The field study was financed by a scholarship from SIDA (The Swedish international development cooperation Agency). LÄS MER