Sökning: "strategic communication"
Visar resultat 1 - 5 av 323 uppsatser innehållade orden strategic communication.
- Master-uppsats, Göteborgs universitet/Företagsekonomiska institutionen
Sammanfattning : Background: The last three decades the Swedish public sector has undergone major changes.In Sweden, several municipalities, governmental authorities and hospitals, have tried torapidly adopt the lean concept over the past five years, glancing at the private sector. LÄS MER
- Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
Sammanfattning : Title (Swedish) Kommunikation i forskarbloggar – En motivationsstudie bland forskare vid Göteborgs universitetTitle (English) Communication in research blogs – A motivational study among researchers at the University of GothenburgAuthor Maike MohlinTutor Annika BergströmConstituent Information department of the University of Gothenburg (Informationsenheten vid Göteborgs universitet)Course Master thesis in media and communications at the institution for journalism, media and communication at the University of GothenburgTerm Spring 2013Pages/ word count 77/ 32211 wordsObjective To examine why researchers at the University of Gothenburg chose to blog in their role as a researcherMethod Exploratory analysis of qualitative, semi-structured interviewsMaterial Eleven interviews with blogging researchers from different fields at the University of Gothenburg, material gathered in spring 2012Main results In the context of research communication blogs play an essential role for researchers for directly communicating with the public. A strong motivation for researchers to blog is that they can represent and create an image of themselves. LÄS MER
- Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi
Sammanfattning : Information is being considered as an asset in the organizational environment. Firms strive todevelop the effective information sharing strategy. The well formulated information strategyfacilitates employees across the organization to build their competency, but also helps thefirm to achieve their strategic goals. LÄS MER
4. Managing strategic communication:An organizational case study on internal communication channels at Ericsson GöteborgMaster-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi
Sammanfattning : Internal communication in a global company can be seen as a challenge in the organizational environment. Communicational objectives such as message efficiency, creating learning networks and sharing knowledge represent guidelines for any strategy that looks at developing a modern distribution of information. LÄS MER
- Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap (BHS)
Sammanfattning : The purpose of the essay was to examine the role of the professional communicator in the Swedish Unemployment Funds. Focus was on measures carried out by the communicator to enhance and streamline communication and how the communicator supports their coworkers in their own communication role. LÄS MER
BEVAKA DENNA SÖKNING
Få ett mail när det kommer in nya uppsatser på ämnet strategic communication.