Sökning: "strategic corporate communication"
Visar resultat 1 - 5 av 147 uppsatser innehållade orden strategic corporate communication.
1. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER
2. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. LÄS MER
3. Skapandet och nyttjandet av hållbarhetsmarknadsföring bland svenska outdoorföretag
Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : Bakgrund: Fenomenet greenwashing har skapat en misstro hos konsumenterna, och som kommit att påverka konsumtionen av miljövänliga produkter negativt. Samtidigt som det råder ett ökat tryck på företagen att agera ansvarstagande och hållbart, är risken överhängande att de anklagas för att nyttja missvisande kommunikation eller exponera ogrundade påståenden om företagets hållbarhetsarbete. LÄS MER
4. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. LÄS MER
5. A Case Study on How Institutional Pressures and Stakeholder Interaction Impacts Firms' Balancing of Profit and Sustainable Activities
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Research questions: What effects can institutional pressures have on firms' sustainable activities? How can firms interact with their stakeholders to overcome the challenge of being sustainable and profitable? Purpose: As sustainability is on the agenda for institutions worldwide, there is relevance in elevating the understanding of how institutional pressures impact firms' sustainable activities, and what mechanisms that firms can incorporate when developing CSR activities. Thus, we wish to contribute to the strategic benefits of stakeholder interaction to balance profitability and sustainability. LÄS MER
