Sökning: "sub-brand"

Visar resultat 1 - 5 av 7 uppsatser innehållade ordet sub-brand.

  1. 1. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Amr Ammar; [2021]
    Nyckelord :Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

    Sammanfattning : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. LÄS MER

  3. 2. Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tiziano Filippini; Nicola Campagna Foglietta; [2020]
    Nyckelord :Disruptive Innovation; Brand Image; Sub-Brand Strategy; Purchase Intention; Electric Motorcycles; Business and Economics;

    Sammanfattning : The purpose of this study is to investigate the relationship between the brand image of an incumbent manufacturer and the purchase intention for a brand extension characterized by a disruptive innovation, and to assess the effects of a sub-brand strategy. This study involves inferential survey research with a conclusive and descriptive nature. LÄS MER

  4. 3. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Nyckelord :Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Sammanfattning : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. LÄS MER

  5. 4. "This team wins, everyone wins" A critical analysis of femvertising techniques and mediated discourses in Nike advertisements featuring the US Women’s National Soccer Team during World Cup year 2019

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Hanna Terry; [2019]
    Nyckelord :Gender roles; Media; Feminism; Post-feminism; Femvertising; Discourse; Soccer; Nike;

    Sammanfattning : Nike has long been considered in the sports and advertising world as being a “champion” for women’s empowerment. Since their shift towards female-centred marketing for their sub-brand in 1987, Nike has been at the forefront of women-specific sports products and advertising, and has received many accolades for their female-centred advertising messages (Flynn, 2015). LÄS MER

  7. 5. Logotypens relationer - att designa en logotyp för ett undervarumärke

    Kandidat-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Författare :Anna Björkman; [2018]
    Nyckelord :logotype; branding; brand; sub-brand; graphic design; typography; colour theory;

    Sammanfattning : The purpose of this study is to create a new logotype for the student-run organisation LinTek Näringsliv (LinTek Corporate Relations), a sub-brand of the Union of Science and Technology Students at Linköping University, by means of research through design. The course of the design work followed a defined process and began with a pre-study, establishing the group’s current situation, their value words and wishes for the design. LÄS MER