Sökning: "subjective norms"
Visar resultat 1 - 5 av 177 uppsatser innehållade orden subjective norms.
1. Behöver jag verkligen det här? : En kvalitativ studie om effekterna av minskad konsumtion
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : This study aims to investigate the individual's experience of conscious consumption reduction in relation to society's consumption norms. By not focusing on motives or causes behind the change, but instead illustrating the subjective and social consequences, the study provides a deeper understanding of how the individual's self-perception and social relationships are affected. LÄS MER
2. “Förresten, äter du p-piller?” : En kvalitativ studie om kvinnors sexuella hälsa och normer
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : Norms are something that affects society, of which we are all aware of. Agenda 2030 and the goals for increased gender equality, sexual health and sexual rights contributes to what now is a more spoken about topic. LÄS MER
3. Attityder, normer och beteendekontroll: En undersökning av investeringsintentioner kopplat till Ryssland och Kina
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This study investigated young Swedish investors' intentions to invest ethically in the context of the conflicts between Russia and Ukraine as well as China and Taiwan. The results showed that attitude plays an important role in their investment decisions, while subjective norms and perceived behavioral control showed no significance. LÄS MER
4. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER
5. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER