Sökning: "subjective norms"

Visar resultat 1 - 5 av 177 uppsatser innehållade orden subjective norms.

1. 1. Behöver jag verkligen det här? : En kvalitativ studie om effekterna av minskad konsumtion

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Maria Andersson; Jeremy Sjöström; [2024]
   Nyckelord :Norm deviation; change in consumption; strain theory; social coercion; consumption reduction; Normavvikelse; konsumtionsförändring; strain-teori; socialt tvång; konsumtionsminskning;

   Sammanfattning : This study aims to investigate the individual's experience of conscious consumption reduction in relation to society's consumption norms. By not focusing on motives or causes behind the change, but instead illustrating the subjective and social consequences, the study provides a deeper understanding of how the individual's self-perception and social relationships are affected. LÄS MER

3. 2. “Förresten, äter du p-piller?” : En kvalitativ studie om kvinnors sexuella hälsa och normer

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Natalie Ingvarsson; Emil Lindqvist; [2024]
   Nyckelord :Norms; sexual health; contraceptive methods; internalization; the gender system; Normer; sexuell hälsa; preventivmedel; internalisering; genussystem;

   Sammanfattning : Norms are something that affects society, of which we are all aware of. Agenda 2030 and the goals for increased gender equality, sexual health and sexual rights contributes to what now is a more spoken about topic. LÄS MER

4. 3. Attityder, normer och beteendekontroll: En undersökning av investeringsintentioner kopplat till Ryssland och Kina

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Fabian Nylén; Oscar Andersson; [2023-09-01]
   Nyckelord :;

   Sammanfattning : This study investigated young Swedish investors' intentions to invest ethically in the context of the conflicts between Russia and Ukraine as well as China and Taiwan. The results showed that attitude plays an important role in their investment decisions, while subjective norms and perceived behavioral control showed no significance. LÄS MER

5. 4. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
   Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

   Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER

7. 5. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER