Sökning: "sustainability marketing"

Visar resultat 1 - 5 av 178 uppsatser innehållade orden sustainability marketing.

  1. 1. Consumers' Perception of Responsible Consumption in Sweden

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emelie Albertsson; [2018]
    Nyckelord :environmental sustainability; perception; Corporate Social Responsibility; responsible consumption;

    Sammanfattning : This thesis empirically examines consumers' perception of environmentally friendly products in Sweden. The study is based on survey responses from private consumers from the retail industry (supermarkets) and the electricity industry (electricity companies selling to private consumers). LÄS MER

  2. 2. Unravelling the Values of Corporate Sustainability Practices

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Charlotte Eriksson; Victor Salén; [2017-06-30]
    Nyckelord :Sustainability practices; Value; B2B; Practice theory;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Understanding how awareness of a fashion company’s social sustainability practices influences consumers’ perception of brand image, as compared to one’s interest in fashion.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kim Meinke; Oda Mustorp; [2017-06-30]
    Nyckelord :Sustainable fashion; sustainable communication; sustainable awareness; brand image; fashion interest; ‘muted sustainable’ fashion brands;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Life Events and Sustainable Consumption:

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nadja Almgren; [2017-06-29]
    Nyckelord :sustainability; parenthood; consumption; consumption behaviour; life events; environment;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Ett liv i trängsel

    Kandidat-uppsats, Lunds universitet/Institutionen för service management och tjänstevetenskap

    Författare :Karolina Pedersen; Emilia Ottocan; [2017]
    Nyckelord :hållbar turism; sociokulturell hållbarhet; bärighetskapacitet; massturism; Social Sciences;

    Sammanfattning : The aim of this paper was to analyse how stakeholders such as municipalities and tourism operators at small-scale destinations strategically work to handle issues regarding carrying capacity in order to protect the social sustainability. The paper examines the world heritage site Cinque Terre in Italy, which has experienced a major change in tourist flows during the last decade. LÄS MER

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