Sökning: "tanja grewe"

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  1. 1. The Identification of Gaps between perceived and required Service Quality and Strategies to increase Customer Satisfaction

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Tanja Grewe; [2009]
    Nyckelord :service quality; customer satisfaction; gap analysis; airline sector;

    Sammanfattning : The assurance of customer satisfaction is an increasing challenge for airline companies. Bridging the gap between passenger expectations and the perceived image of service quality is a permanent problem that is in the need to be optimized. LÄS MER