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1. The Identification of Gaps between perceived and required Service Quality and Strategies to increase Customer Satisfaction
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : The assurance of customer satisfaction is an increasing challenge for airline companies. Bridging the gap between passenger expectations and the perceived image of service quality is a permanent problem that is in the need to be optimized. LÄS MER
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