Sökning: "the role of marketing in the banking industry"

Hittade 5 uppsatser innehållade orden the role of marketing in the banking industry.

  1. 1. Agent banking as a relationship marketing tool by banks in Bangladesh

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Israt Jahan; [2019]
    Nyckelord :Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Sammanfattning : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. LÄS MER

  3. 2. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

    Magister-uppsats, Sektionen för hälsa och samhälle

    Författare :Zahida Sarwary; [2012]
    Nyckelord :Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

    Sammanfattning : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. LÄS MER

  4. 3. Facebook in the Banking Industry : A Case Study in SEB, Sweden

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
    Nyckelord :Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

    Sammanfattning : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. LÄS MER

  5. 4. Internet Banking in Greece : Development, Evaluation and Perspectives

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Andreas-Nikolaos Papandreou; [2006]
    Nyckelord :Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

    Sammanfattning : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. LÄS MER

  7. 5. Environmental Considerations and Business Operations of Commercial Banks in China - A case Study of the Project Loan Appraisal Policy of ICBC

    Magister-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Victory (Shengli) Liu; [2004]
    Nyckelord :environmental risks; economic risks; banking business; Industrial and Commercial Bank of China; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

    Sammanfattning : Commercial banks in China, such as the Industrial and Commercial Bank of China (ICBC) should take environmental considerations into their business operations and policies to 'green' their business, from the perspective of risk management and business marketing. This is not only the social responsibility for them as a corporate citizen which is playing an important role in the business life, but also the expectations from the stakeholders for them to meet the vision and responsibilities of sustainable development. LÄS MER