Sökning: "thematic incongruence"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden thematic incongruence.

  1. 1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    Kandidat-uppsats, Jönköping University

    Författare :Emma Steén; Ebba Blomberg; [2023]
    Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

  3. 2. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Mellin; Ioannis Diakoulakis; [2023]
    Nyckelord :Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

    Sammanfattning : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. LÄS MER

  4. 3. PUTIN ÄTER LIM OCH UTOMJORDINGARNA SER PÅ

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Johannes Andersson; Fanny Carlsson; [2022-08-01]
    Nyckelord :Mem; internetmem; kritisk retorikanalys; kvantitativ tematisering; retorik; semiotik; inkongruens; Reddit; satir;

    Sammanfattning : The morning of February the 24th 2022, the world woke up to the news that Russia had invaded its neighboring country Ukraine. After eight years of low-intensity fighting in the Crimean peninsula, Russia conducted a full-scale invasion. The world quickly responded with criticism, condemnation, and harsh sanctions against Russia. LÄS MER

  5. 4. Instagram and Millennials’ identity : Perceived ideal image on Instagram in relation to perceived real identity

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Jennifer Wang Kurtto; [2020]
    Nyckelord :Instagram; Self-discrepancy; Social comparison; Image and identity; Instagram; Själv-diskrepans; Social jämförelse; Image och identitet;

    Sammanfattning : Majority of millennials are daily users of Instagram and in conjunction with previous studies on Instagram displaying negative effects on psychological well-being, how individuals perceive their identity in relation to their Instagram use is interesting as it could be a part of how their psychological wellbeing is affected through use. Most previous research on Instagram and psychological well-being are general and based on quantitative methods. LÄS MER

  7. 5. Flås, svett och inkongruens - En studie om effekterna av träning och tematisk inkongruens på annonser

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Elias Bjerkeryd; Linnéa Hultemar; [2015]
    Nyckelord :advertising; physical exercise; affective priming; advertising context; thematic incongruence;

    Sammanfattning : Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. LÄS MER