Sökning: "thesis in brand strategic management"
Visar resultat 1 - 5 av 43 uppsatser innehållade orden thesis in brand strategic management.
- M1-uppsats, Lunds universitet/Produktionsekonomi
Sammanfattning : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. LÄS MER
2. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand ManagementMagister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. LÄS MER
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Thesis Purpose: The purpose of this study is to contribute to a further understanding of how managers of heritage brands within the arts and cultural sector can embrace co-creation activities to engage with and attract a broader segment of the market.Methodology: The Royal Danish Theatre serves as a single-case study. LÄS MER
4. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEsMaster-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingLinköpings universitet/Tekniska fakulteten; Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingLinköpings universitet/Tekniska fakulteten
Sammanfattning : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. LÄS MER
- Master-uppsats, Lunds universitet/Internationella miljöinstitutet
Sammanfattning : Under an action research paradigm, this thesis project explores the business potential of an environmental strategy and assesses the formulation of such a strategy implemented by an automotive original equipment manufacturer. Because of the heterogeneous nature of a company’s approach to environmental issues due to inter alia managerial conducts and company culture, this article provides an in-depth study and explorative analysis on a single- case rather than performing a meta-analysis. LÄS MER
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