Sökning: "thesis in brand strategic management"

Visar resultat 21 - 25 av 60 uppsatser innehållade orden thesis in brand strategic management.

1. 21. Corporate Heritage Brands and Co-Creation - A Case Study on The Royal Danish Theatre

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Linnéa Mattsson; Julie Stidsholt; [2015]
   Nyckelord :arts and cultural branding; strategic brand management; co-creation; heritage brand; The Royal Danish Theatre; Business and Economics;

   Sammanfattning : Thesis Purpose: The purpose of this study is to contribute to a further understanding of how managers of heritage brands within the arts and cultural sector can embrace co-creation activities to engage with and attract a broader segment of the market. Methodology: The Royal Danish Theatre serves as a single-case study. LÄS MER

3. 22. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Gabriele Di Napoli; Thomas Koponen; [2014]
   Nyckelord :product brand identity; corporate brand; corporate brand identity; corporate brand building functions; SME growth; strategic brand management; Business and Economics;

   Sammanfattning : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. LÄS MER

4. 23. Strategic Corporate Social Responsibility in Rapidly  Growing Firms : As a way of Strengthening the Corporate Brand

   Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Frida Dahlin; Anna Ledel; [2014]
   Nyckelord :Corporate Social Responsibility; Corporate brand; Gazelle company;

   Sammanfattning : Title: Strategic Corporate Social Responsibility in Rapidly Growing Firms – As a way of Strengthening the Corporate Brand Authors: Frida Dahlin and Anna Ledel Supervisor: Thomas Helgesson Examiner: Venilton Reinert Level: Bachelor thesis Keywords: Corporate social responsibility, Corporate brand, Gazelle companies Research question: How can gazelle companies develop CSR strategies to strengthen their corporate brand? Purpose: The purpose of this research is to investigate how Swedish gazelle companies are taking their rapid growth into consideration when working with CSR as a way of strengthening their corporate brand. This paper aims to examine how Swedish gazelle companies are managing their CSR strategies and if the fact that they are fast growing firms is affecting their strategic work, and in that case how. LÄS MER

5. 24. Den ständiga förändringen : En komparativ studie i vinstdrivande företag och ideella organisationers varumärkesarbete på sociala medier

   Kandidat-uppsats, Institutionen för informatik och media

   Författare :Matilda Vallgren; Agnes Nobel; [2014]
   Nyckelord :Sociala medier; varumärke; varumärkesidentitet; strategisk kommunikation;

   Sammanfattning : Abstract Title: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social media Author: Agnes Nobel & Matilda Vallgren Tutor: Daniel Lövgren Purpose: The purpose of this thesis was to study profit companies and nonprofit organizations’ branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. LÄS MER

7. 25. Building a business case for the environment: What's strategy got to do with it?

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Claire Lawson; [2014]
   Nyckelord :nvironmental strategy; environmental management; automotive industry; sustainable development; manufacturing operations; single case study; action research; Business and Economics; Earth and Environmental Sciences;

   Sammanfattning : Under an action research paradigm, this thesis project explores the business potential of an environmental strategy and assesses the formulation of such a strategy implemented by an automotive original equipment manufacturer. Because of the heterogeneous nature of a company’s approach to environmental issues due to inter alia managerial conducts and company culture, this article provides an in-depth study and explorative analysis on a single- case rather than performing a meta-analysis. LÄS MER