Sökning: "thesis in e-commerce advertisement"

Hittade 2 uppsatser innehållade orden thesis in e-commerce advertisement.

1. 1. Influential factors of customer E-loyalty in Iranian E-stores

   D-uppsats, Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce

   Författare :Javad Eskandarikhoee; [2010]
   Nyckelord :E-loyalty; E-satisfaction; E-trust; E-quality;

   Sammanfattning : The rapid development of technology and internet has diverted companydirection to retain customer e-loyalty. Customer loyalty is becoming an areaof great interest for companies and customer loyalty has a direct impact onthe revenue and profitability of a company. LÄS MER

3. 2. Gender based print advertising

   C-uppsats, Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce

   Författare :Malin Johansson; Therese Utterström; [2006]
   Nyckelord :marketing; advertising; print advertising; gender;

   Sammanfattning : Advertising is of great importance since it is the part of marketing that people are exposed to the most. Since men and women act differently as consumers it is further important to consider gender when designing advertisements. The purpose of this thesis is therefore to provide a better understanding of gender based print advertising. LÄS MER