Sökning: "thesis marketing cosmetics"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden thesis marketing cosmetics.

  1. 1. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Zana Sekiraca; Erika Torell; Fjona Ljutviu; [2023]
    Nyckelord :Sustainability; consumer behavior; green marketing;

    Sammanfattning : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. LÄS MER

  3. 2. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Margot Descouens; Valentine Gerbault; [2021]
    Nyckelord :femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Sammanfattning : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. LÄS MER

  4. 3. “Tänk om man kunde dofta genom telefonen”

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Maya Tran; Josefin Mårtensson; Emily Hörstedt; [2021]
    Nyckelord :Instagram; influencers; influencer marketing; sensorical products; word-of-mouth.; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Tänk om man kunde dofta genom telefonen” – En kvalitativ studie om influencer marketing av sensoriska produkter ur ett konsumentperspektiv Seminariedatum: 2020-01-14 Ämne/kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Hörstedt Emily, Mårtensson Josefin, Tran Maya Handledare: Cerne Annette Nyckelord: Instagram, influencers, influencer marketing, sensoriska produkter, word-of-mouth. Syfte: Syftet med uppsatsen är att bidra till att försöka skapa en djupare förståelse inom kosmetikbranschen. LÄS MER

  5. 4. Exporting and Moulding Ideals of Beauty: Boom of the South Korean Cosmetic Industry in the Era of Globalisation

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Dana Xenia Marasca; [2020]
    Nyckelord :South Korea; Cosmetic Industry; Gender Norms; Beauty Standards; Social Media Marketing; Advertisements; Globalisation; Social Sciences;

    Sammanfattning : The present thesis focused on analysing the recent opening of the South Korean cosmetic industry to the Western world, in combination to a trade of beauty ideals, facilitated by social media and the internet. More specifically, the study focused on three main levels of inquiry. LÄS MER

  7. 5. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Nyckelord :;

    Sammanfattning : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. LÄS MER