Sökning: "thesis on international business management culture"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden thesis on international business management culture.

  1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Nyckelord :The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Sammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER

  3. 2. Is Your Diversity Agenda Really Working? : A case study on Boston Consulting Group (BCG) in Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Lawko Karim; Julia Lindahl; [2021]
    Nyckelord :Diversity and Inclusion; Diversity Management; Ethnic Minorities; Human Resource Management; International Business;

    Sammanfattning : In the last decades, research in the field of diversity management has placed a focus on inclusion. It is argued that a diverse and inclusive workplace can lead to productivity and creativity, thus economic growth. LÄS MER

  4. 3. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Elizabeth Wangeci Muriu; [2021]
    Nyckelord :Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

    Sammanfattning : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. LÄS MER

  5. 4. Culture’s influence on Emotional Intelligence among leaders in Multinational teams : A Qualitative study with a focus on Mexico and Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linda Karlsson; Kayleigh Shepherd; [2020]
    Nyckelord :Emotional Intelligence; Culture; Cross-cultural management; Multinational teams; Leaders;

    Sammanfattning : The purpose of this thesis was to analyze culture’s influence on emotional intelligence between Mexican and Swedish leaders among multinational teams. The theoretical chapter has presented relevant theories relating to the field of research. Starting with globalization and internationalization, continuing with leadership and management. LÄS MER

  7. 5. Competitive Productivity in the South African Renewable Energy Procurement Programme

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Paul Frick; [2020]
    Nyckelord :Competitive Productivity; Trust; Pragmatism; Renewable Energy Procurement Programme;

    Sammanfattning : Title: Competitive Productivity in The South African Renewable Energy Procurement Programme Level: Final assignment for the Master Programme in Business Administration Author: Paul Frick Supervisor: Dr. Daniella Fjellström Date: 2020 – 01 Aim: The aim of the study is to examine the concept of Competitive Productivity (“CP”) in the context of the renewable energy independent power producer procurement (“REIPPP”) programme in South Africa, as the case study, which consists of private public partnerships and to understand how the actions of government have an influence on the competitiveness of the procurement programme. LÄS MER