Sökning: "trends"

Visar resultat 1 - 5 av 3621 uppsatser innehållade ordet trends.

  1. 1. Elektrifiering och lönsamhet i bilbranschen

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Erik Junkers; Jakob Nilsson; Arvid Trogen; [2024-03-06]
    Nyckelord :;

    Sammanfattning : The most prominent trend in the automotive industry right now is electrification. Consumers and global regulations force companies to offer more environmentally friendly alternatives to the fossil car. But sustainable development is not only about offering environmentally friendly alternatives. It must also be economically feasible. LÄS MER

  3. 2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  4. 3. Effect of stand age on soil respiration in managed vs unmanaged Scots pine stands

    Master-uppsats, SLU/Dept. of Forest Ecology and Management

    Författare :Richard Engholm; [2024]
    Nyckelord :chronosequence; soil respiration; total respiration; autotrophic respiration; heterotrophic respiration; forestry;

    Sammanfattning : How the forests in Sweden and around the world have been, and are still today, managed is a hot debate. The rotation forestry that is commonly used in Sweden has been the focus of debate regarding whether it is a sustainable management method, and whether it should be changed. LÄS MER

  5. 4. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    Master-uppsats, Linköpings universitet/Institutet för analytisk sociologi, IAS

    Författare :Jacquelynn Ennis; [2024]
    Nyckelord :Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Sammanfattning : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. LÄS MER

  7. 5. “Det blir ju enklare att tänka utanför boxen om du vet vad boxen faktiskt är” : En jämförande intervjustudie mellan svenska och spanska reklambyråers förhållningssätt till reklambranschen

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Alva Erhardsson; Mariann Bornkessel; [2024]
    Nyckelord :Advertising Agencies; Interview study; Comparative; Barcelona; Gothenburg; Institutional Theory; Global demands; Local demands;

    Sammanfattning : The existing literature extensively covers the demands placed on advertising agencies, yet there is notably less research on how these agencies respond to these demands, especially in a comparative context. In response, this current study aims to investigate how advertising agencies navigate the complex market, where they must adapt to external demands while maintaining their unique identity. LÄS MER