Sökning: "trust and small businesses."

Visar resultat 1 - 5 av 37 uppsatser innehållade orden trust and small businesses..

  1. 1. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Gabriela Valenzuela Rivera; Nour El Khadam; [2023]
    Nyckelord :co-branding; small businesses; qualitative study; brand equity; consumer behavior; brand building; brand associations; relationship marketing;

    Sammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER

  3. 2. Internationalization Strategies of African SMEs: The Role of Relational Governance of International Networks.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Sanji Gwendoline Mahmang; Henry Bwambale; [2023]
    Nyckelord :Relational Governance; SMEs; Africa; Internationalization; International Networks; Trust; Commitment; Embeddedness;

    Sammanfattning : The purpose of this study was to examine the role and benefits of relational governance of international networks on the internationalization of Small and Medium-sized Enterprises in Africa. It explored the strategies used by African SMEs to scout, manage, and maintain their relationship with international networks and how these benefited their businesses. LÄS MER

  4. 3. Konsten att förmedla finansiell kompetens genom förtroendeskapande kommunikation : En kvalitativ studie om att erhålla extern finansiering

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Carolina Ehrensvärd; Josefin Nilsson; [2023]
    Nyckelord :Entrepreneurship; Small businesses; Conveying; Financial literacy; Trust building communication; Financing; Entreprenörskap; Småföretag; Förmedling; Finansiell kompetens; Förtroendeskapande kommunikation; Finansiering;

    Sammanfattning : Each year, millions of small businesses are established, and individuals that engage in entrepreneurial activities continue to increase significantly. In order for small businesses to be able to grow, external financing is required. Previous research has primarily focused on how financial literacy impacts performance and enables access to finance. LÄS MER

  5. 4. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Agnes Bergquist; Lisa Olander; [2023]
    Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

    Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER

  7. 5. From dishwashers to Ferrari : How Loccioni successfully utilized their dominant logic and core competencies

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Linus Nordberg; Nils Enbom; [2022]
    Nyckelord :Dominant logic; Core competencies; Radical industrial transformation;

    Sammanfattning : The world is facing an unprecedented global environmental disaster. CO2 is currently the largest contributor to global warming and a large part of global emissions come from the automotive industry. LÄS MER