Sökning: "two-sided market"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden two-sided market.

1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
   Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

3. 2. Shifting Gears: Entering the Automotive Vertical

   Master-uppsats, Lunds universitet/Innovationsteknik

   Författare :Tobias Anderberg; Axel Svensson; [2023]
   Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

4. 3. Varierar riskperception beroende på generation inom aktiemarknaden? : En kvantitativ studie beträffande riskperception hos generationerna Baby Boomers, X, Y och Z på aktiemarknaden.

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :George Al Bchara; Josephine Erkers Lund; [2023]
   Nyckelord :Riskperception; generations; Baby Boomers; Generation X; Generation Y; Generation Z; risk; shares; shareholders; stock market; Riskperception; generationer; Baby Boomers; Generation X; Generation Y; Generation Z; risk; aktier; aktiesparare; aktiemarknaden;

   Sammanfattning : The aim of this study is to expand the knowledge regarding whether the riskperception among investors in different generations in the stock market differs, as well as how it differentiates. This study delves deeper in four different generations, consisting of an age range between 18-78 years. LÄS MER

5. 4. Portföljförvaltarens kamp mot index : En kvantitativ studie om riskjusterad avkastningpå den svenska aktiemarknaden

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Abel Tewodros; [2023]
   Nyckelord :Risk-adjusted return; Active mutual fund; Treynorratio; Sharperatio; Jensens alpha; Market index; Capital Asset Pricing Model; Modern portfolio theory; Riskjusterad avkastning; Aktiv fondförvaltning; Treynokvot; Sharpekvot; Jensens alfa; Marknadsindex; Capital Asset Pricing Model; Modern Portföljteori.;

   Sammanfattning : Titel: Portföljförvaltarens kamp mot index Syftet: Syftet med denna studie är att beskriva och analysera aktiv fondförvaltning genomriskjusterad avkastning. Metod: En kvantitativ studie har genomförts för att uppfylla syftet och besvara studiensfrågeställning för undersökningsperioden 2018–2022. LÄS MER

7. 5. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics

   Master-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :David Fouhy; Alfredo Pais; [2022]
   Nyckelord :PaaS; platform as a service; digital platforms; competitive strategies; return on assets; ROA; panel data; longitudinal data; panel data regression model; fixed effects; OLS model; firm performance; subsidy; seed and marquee users; piggybacking; micro market; profitability; quick ratio; debt ratio; working capital turnover ratio; sales growth;

   Sammanfattning : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. LÄS MER