Sökning: "varumärkes rekonstruktion"
Hittade 1 uppsats innehållade orden varumärkes rekonstruktion.
1. Rebranding a century-old brand
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : As customer segments age and technologies advance, many brands realize that they have to do something in order to survive and appeal to younger consumers. Oscar Jacobson, a brand that has existed since 1903, had experienced decreasing sales due to an aging customer base. A rebranding process was started when ownership of the company was shifted. LÄS MER
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