Sökning: "why it is important to study the market and marketing environment"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden why it is important to study the market and marketing environment.

1. 1. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

   Master-uppsats, KTH/Energiteknik

   Författare :Albert Petersson; [2020]
   Nyckelord :;

   Sammanfattning : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. LÄS MER

3. 2. Vem äter kakan? : En kvalitativ studie kring klädbranschens nyttjande av personlig data i marknadsföringssyfte i relation till kundens integritet online

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Frida Jaremo; Marco Villaggi; [2020]
   Nyckelord :Internet; Bid data; Integrity; CRM; Cookies; Personalized advertisement; Internet; Big data; Integritet; CRM; Cookies; Personifierad reklam;

   Sammanfattning : History: Digitalization brings great benefits to companies regardless of market. One of the markets that is undergoing change is the retail sector where e-commerce services are the new environment. This environment benefits from the innovative solutions that the consumer uses, such as smartphones. LÄS MER

4. 3. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
   Nyckelord :bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

   Sammanfattning : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. LÄS MER

5. 4. The functions of intermediaries in Swedish SMEs internationalization to the Nigerian market

   Kandidat-uppsats, Företagsekonomi

   Författare :Joseph Okhiria; Godstime Nwankwo; [2012]
   Nyckelord :SMEs; internationalization knowledge; foreign market knowledge; emerging markets; objective and experiential knowledge; intermediaries; functions; and mediate;

   Sammanfattning : Over the years so many academic literatures has revealed that increased number of firms have seen internationalization as a means to gain and sustain competitive advantage and even increase economic of scale, and this has led many western companies to emerging markets. In this paper we discovered that among the pool of Swedish firms, only the MNEs have seen Nigerian market attractive to internationalize to, but just a few of the Swedish SMEs has expanded to the Nigerian market. LÄS MER

7. 5. Nytt Land - Nya Möjligheter : En kvalitativ studie om etablering på den Spanska marknaden

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Rebecka Petersson; Leila Khouja; [2011]
   Nyckelord :Standardisation; Adaptation; Country of origin; the Spanish market; Standardisering; Anpassning; Country of origin; den spanska marknaden;

   Sammanfattning : Internationalisering är en populär trend för svenska företag. För några av dem är det en nödvändig åtgärd för överlevnad och tillväxt. Spanien som marknad är viktig för svenska företag. Vid etablering på den spanska marknaden påverkas svenska företag av vissa förändringar i den rådande miljön. LÄS MER