Electrifying transportation with e-bikes – A Travel Awareness campaign plan

Sammanfattning: The current and future problems and increasing consequences that this world has today in the light of climate change; is a hot topic in many countries, including Sweden. The solutions to fight this problem have to be found in many different areas. The bicycle has previously been encouraged as a mode of transportation due to, amongst others, the climate benefits that it provides; something that electric bicycles (also referred to as e-bikes) have been found to provide as well. This project investigates the potential of the e-bike as a replacement for the car; by investigating the drivers and barriers related to the use of this mode of transportation. Subsequently, based on these facts, this project aims at encouraging more individuals to replace the car with the e-bike: The project attempts to do so by proposing a Travel awareness campaign plan, focusing on the region of Skåne, Sweden.