Företagsanalys, en studie av nyckeltal

Sammanfattning: Problem: How should a smaller investor behave when investing in the stock market and what knowledge should he have about the business he´s investing in? Purpose: The purpose of this thesis is to give the smaller investor a tool for investing in the stock market. The thesis aim to illustrate, through key ratios, what companies an investor should look for when investing in a company. Method: By studying already existing theories and then apply them on the thesis. The theories was then developed and refined to evolve to the finished thesis. Result: The smaller investor who chooses to apply the thesis and its principles should be able to establish an opinion about any given company and the industry it does business in. Furthermore the investor should then be able to decide whether a company is worth investing in or if another company gives more value. By these principles the smaller investor should increase his opportunities to reach his investing goals