From Corporate Social Responsibility to Creating Shared Value. A Case Study from Tetra Pak in Sweden

Sammanfattning: While more and more businesses incorporate sustainability in their core business strategy, there has recently been a shift from corporate social responsibility (CSR) to the notion of creating shared value (CSV). The thesis investigates this paradigm shift, aiming to understand the underlying dynamics and the impact CSV has on the company and its stakeholders. An analytical tool in form of a framework has been developed to analyse the creation of shared value along the internal as well as external value chain, to be applied to the case study of Tetra Pak in Sweden. The discussion will comprise of an analysis of Tetra Pak’s CSR strategy, two CSR campaigns, two expert interviews, analysis of recycling statistics, and environmental indicators such as energy efficiency and carbon footprint. The main findings suggest that shared value has been created along the entire value chain for different stakeholders in form of sustainability awareness, reputation building, brand awareness, and reduction of environmental footprint.