Knapphet och Selektivitet: Påverkan på attityd och värde

Sammanfattning: The study examines selectivity of the customer base and scarcity of a product’s effect on attitude and value towards a product or service. A questionnaire study is made from three different situations. The result varied depending on the situation; however it was found that selectivity of the customer base and scarcity has a great impact on the attitude and the perceived value towards a product or service. Selectivity of the customer base was found having the highest level of impact on both attitude and perceived value. In addition, selectivity of the customer base and scarcity of a product influenced other factors as customer satisfaction, intentions, quality and perceived community with other customers.