Att Gå Över Gränsen - En utredning om nationsöverskridande samarbeten

Sammanfattning: Abstract Title: To Cross the Line. An Examination of Cross-Boarder Cooperations Authors: Madeleine Albrektson, Karin Henriksson and Malin Sylvén Tutors: Lena Eskilsson and Ola Thufvesson Keywords: Place marketing, destination cooperation, cross-boarder cooperation, driving forces, advantages, culture, coordination Statement of purpose: Our aim is to gain a deeper understanding of how a cross-boarder cooperation between two destinations can take shape within the tourism area. Based on the cooperation between Helsingborg (in Sweden), and Helsingör (in Denmark), our purpose is to exemplify and analyze how different initiatives like this function in reality. Methodology: The conceptual framework and relationship between theory and empirical data is presented. Moreover, our practical process of collecting both theoretical and emphirical data as well as the interview process is being described. We focus on questions crucial to the quality of the essay. Theoretical framework, empirical data and analysis: The thesis part of the essay consists of three parts, which contains theoretical frameworks as well as empirical data and analyses. The first part describes the driving forces and advantages of a cooperation between two destinations. Thereafter, the measurements a destination can use to evaluate the advantages is discussed. Part two consists of critical success factors in a destination’s choice of a partner destination with a special focus on cultural issues. In the third part, the coordination between key stakeholders is analyzed. A triad, consisting of the municipality, destination marketing organisations and other participants, such as hotels, is described and the relationships between them are outlined. Conclusion: A more globalized and competitive world can be seen as driving forces for cooperation’s between destinations. Closeness to each other and relations throughout history are other reasons. A bigger tourist product range a long with a stronger position on the market are advantages. Within the partnership, the need for a working relationship, a long with attributes to attract tourists are crucial. The cultural aspects should be taken under certain consideration. Coordination between the key stake holders within a cooperation is necessary and a mutual engagement and communication important. The municipalities are seen as guides, the tourist development organizations as coordinators and the private actors have the role to attract tourists to the destination.